Tangerine Africa offers free banking, instant insurance, and pension options across Africa, but faced a critical user experience challenge. Financial products especially insurance felt complex and intimidating to users, creating barriers to adoption in markets where financial literacy varies widely.
Led 3D art direction for Tangerine Africa's fintech app, creating visual design system that improved onboarding completion rates and established scalable design foundation for marketing campaigns across Africa's growing financial services market.
Strategic 3D Art Direction
Established comprehensive visual design system using 3D storytelling to demystify financial concepts. Created design principles that could scale across product features while maintaining consistency with marketing initiatives.
Iconography & Visual Language
Developed custom 3D iconography that transformed abstract financial concepts into relatable visual metaphors.
Immersive Compositions
Created compelling 3D compositions that brought financial products to life through environmental storytelling. These scenes helped users visualize their financial future rather than just understand product features.
Integrated Web Experience
Extended 3D design system to web platform, ensuring consistency across all touchpoints and creating cohesive brand experience that supported both product usage and marketing campaigns.
Motion-Driven Onboarding
Partnered directly with Chinese manufacturers to ensure production quality matched visualization standards. Translated design specifications into manufacturing requirements, maintained quality control throughout production process.
